EAW
Group assists organizations in dealing effectively in today's
competitive - and often adversarial - public domain.
With
the evolution of nearly instantaneous global communications and the
growth of activism among the media, legislators and consumers, the
ability to manage information and events can often mean the
difference between success or failure of an important initiative.
We
have a worldwide network of media contacts and maintain an ongoing
dialogue with reporters and editors at a range of national, general
interest, business and electronic media who help form public opinion
through their reporting.
Our
understanding of the media, of the techniques of information
distribution, and of communicating to the diverse attitudes and
needs among various audiences, enables us to gain third-party
endorsement of products or issues and to build coalitions in the
media, board room, or in the halls of congress, that are necessary
to affect client goals.
EAW
Group can offer clients the following public relations services:
-
Corporate positioning
- Strategic media relations
- Crisis communications
- Collateral materials
- Coalition building
- Media training
- Media monitoring and analysis
- Internal communications
- Marketing communications
- Product and service introductions
- Special events
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